A Million Ads
Dynamic Creative and Personalisation for Digital Audio: A Million Ads is the new standard for data-driven creative, enabling brands to engage people with the right content at any given moment. They make this possible by combining technology with innovation in the creative process to deliver relevant and personalised digital audio ads on-the-fly.
The logo that I created for amillionads is all about the personalisation of the digital audio, and the fusion between creative, data and communication, with a million possibilities. It's not a coincidence that the circles coming out of the speech bubble are 6: they represent the six zeros of the million. The website that I designed for them when I was working for the business incubator The Sandpit, collaborating within the Marketing Team, is equally vibrant, creative and personalised.