Defining Expo 2015
The Defining Expo 2015 project starts from Expo’s words. Not only the 4 key-words which define its theme (“Food”, “Planet”, “Energy”, “Life”), but a selection of 140 terms taken from the event’s official documentation, from A to Z, from “Ability” to “Zootechnics”.
With the proposal of creating a collaborative visual dictionary that rearranges and gives these words a new, different, diverse meaning, through the contribution of international illustrators, photographers, graphic designers, painters, storytellers who will freely interpret each of these entries from their own point of view and poetics. A contemporary artistic mosaic, aiming at portraying the complexity of Expo’s themes (and of our whole world, actually) through the simplicity of image.
I decided to take part in the project and I chose the word Wild: I created a digital watercolor graphics where Wild is the killer whale swimming in the air, wild is a dip in a wooden ocean, wild is a soul concept that extends into the real world.