Rewind Music is a charitable project set up to encourage LGBTQI equality in society through the medium of music. Their ultimate aim is to encourage music artists to record or perform new versions of their biggest hits using same-sex or gender neutral pronouns, allowing people to relate to music on a much deeper level than they’ve been able to before.
The logo that I created for Rewind Music combines three main things: the rewind button, the LGBTQI rainbow flag, and a music jack. Andrew, the founder of Rewind Music, wanted a logo that could be fresh, dynamic, inclusive, meaningful and relatable – while showing the things Rewind Music stands for (music, LGBTQI issues). The union of the rewind button and the rainbow flag shows clearly the relation between the LGBTQI community and the music environment; the music jack emphasises the music link and adds dynamicity to the logotype.