Cosmetici Fai Da Te
After creating Cosmetici Fai Da Te's website,
I studied a logo and a visual identity based on the use of watercolor. The color palette is formed by a dark gray matched with a series of bright colors such as yellow, fuchsia, green and blue.
The circle is the fil rouge of the visual identity and logo, with the use of the circled watercolored background of the logo for the creation of the graphics of the blog, such as posts images, categories images and social icons. Images are customized for each post and have a different watercolor background for each category of products.