Project: A Million Ads
Services: Visual Identity, Web Design
A Million Ads
Dynamic Creative and Personalisation for Digital Audio: A Million Ads is the new standard for data-driven creative, enabling brands to engage people with the right content at any given moment. They make this possible by combining technology with innovation in the creative process to deliver relevant and personalised digital audio ads on-the-fly. They have worked with brands such as Pandora, L'Oreal, The Trainline, Virgin Atlantic, Sky Sports, Deliveroo, British Airways and NowTV.
I developed a whole visual identity for A Million Ads while working for the business incubator The Sandpit. The logo that I created for A Million Ads is all about the personalisation of the digital audio and the fusion between creative, data and communication, with a million possibilities. It's not a coincidence that the circles coming out of the speech bubble are 6: they represent the six zeros of the million. As part of the visual identity, I designed a series of A Million Ads brand material for print & web.
I then designed a responsive website for them, collaborating with the Marketing Team, which is equally vibrant, creative and personalised: I added interactive elements such as parallax sliders with moving bubbles, videos and audio.