kiwani dolean logo 500Kiwani dolean symbol fuchsia transparent 200pxkiwani dolean logo 500kiwani dolean logo 500
  • Design
  • Illustration
  • About
  • Projects
    • Wallpapers
    • The Sketchbook Project
    • Unseen Tiny Tales: little stories for big hearts
    • K Goes To The Cinema: movie illustrations
    • Bristol Pound Illustration
    • Weird Wonderful Words
    • Design 101 Redux
  • Insta
  • Blog
✕
 
aosta-iacta-est-logo
 

Project: Aosta Iacta Est
Services: Visual Design, Social Media Marketing
Year: 2013-2014

Aosta Iacta Est

Aosta Iacta Est is an Italian non-profit organisation that promotes community development through games for children and adults. Aosta Iacta Est, based in Aosta, organises fun nights, tournaments and meetings and is behind giocAosta (Aosta Play), a big summer festival where thousands of people play for 4 days in the centre of the city.

I have volunteered for Aosta Iacta Est for a few years: during my time as a volunteer, besides playing a lot of board games (I love the visual ones where you have to draw, like Pictionary!) I managed Web Communication & Social Media Marketing and created several graphic materials for Web and Print.

In August 2014 I created a Social Media Marketing strategy for giocAosta – during the entire month of August, I followed a communication plan using games, graphics and news to promote the festival. I also organised a challenge on Instagram and we awarded prizes to the best pictures. Finally, I helped a few friends create a funny video to promote giocAosta and we even recorded a bespoke jingle! At the end of the month we observed a 40% engagement increase on Facebook (likes + profile visits) and a 60% increase in followers on Instagram. Around 8.000 people visited the festival and played board games from 22 to 24th August – an amazing result, considering the city of Aosta has 30.000 residents!

Aosta Iacta Est Kiwani Dolean web
 
Aosta Iacta Est
 
giocaosta-2014
 
2_aosta-iacta-est-kiwani-dolean
1_aosta-iacta-est-kiwani-dolean
 
4_aosta-iacta-est-kiwani-dolean
3_aosta-iacta-est-kiwani-dolean
©2022 Kiwani Dolean