Project: Defining Expo 2015
Services: Digital Illustration, Graphics
Defining Expo 2015
The Defining Expo 2015 project starts with Expo’s words. Not only the 4 key-words which define its theme (“Food”, “Planet”, “Energy”, “Life”), but a selection of 140 terms taken from the event’s official documentation, from A to Z, from “Ability” to “Zootechnics”.
With the proposal of creating a collaborative visual dictionary that rearranges and gives these words a new, different and diverse meaning, through the contribution of international illustrators, photographers, graphic designers, painters, storytellers who will freely interpret each of these entries from their own point of view and poetics. A contemporary artistic mosaic, aiming at portraying the complexity of Expo’s themes (and of our whole world, actually) through the simplicity of image.
I decided to take part in the project and I chose the word Wild: I created a digital watercolour graphics where Wild is a killer whale swimming in the air, Wild is diving in a wooden ocean, Wild is a soul concept that extends into the real world.