Services: Visual Identity, Web Design
While working as Lead Designer for the healthcare tech startup Network Locum, an online marketplace for doctors to easily find work and for practices to fill their sessions, I led the rebrand from Network Locum to Lantum and the creation of a new Design System.
In a span of three months, collaborating with the Marketing Team and with a team composed by a Mid-Weight Graphic Designer, a Product Designer and a Web Developer, we touched the entire spectrum of digital, print and product design. The final output was composed by Lantum's new visual identity, brand guidelines and a brand book, print and digital assets, a new Design System which led the updated UI of the web app and a fully redesigned website.
Software used: Sketch, Illustrator, Photoshop, InDesign
The Visual Identity
The brief for the visual identity and the new brand was to create a fresh but solid and trustworthy brand, able to provide delightful moments and to be different from the usual healthcare brands and the NHS blue. The new name, Lantum, the union of light and locum, inspired by the lantern of the famous nurse Florence Nightingale, played a big part in the creative process, composed by research, discovery, sketching and defining and refining the concepts.
The Lantum logo is composed by an edgy logo mark representing a star and recalling the healthcare cross, paired with a bespoke lowercase version of the Biryani typeface for the wordmark. A sky blue, a bright coral, a navy blue and a deep purple are the primary colours of the brand.
As part of the rebranding, I produced a comprehensive brand book, several digital illustrations for the company values, email templates and assets.￼
The Exploration Process
The creative process for the visual identity was composed by research, discovery, sketching and finally defining and refining the concepts. A few feedback sessions with the main stakeholders (Head of Marketing, CEO and CCO) led us to defining the winning logo and the rest of the visual identity.