The UX/UI Process

While previously users would land on a job marketplace screen, the goals of adding a new landing dashboard to the app were to show the current status at a glance and support key actions in order for users to be quick, proactive and efficient.

The User Research

To start the process, I sent research surveys to 100 active users in order to determine the functionalities they needed for a better user experience: an overview of their upcoming jobs and their applications and a series of quick tools to complete actions faster.

The Solution

After the initial finding and some research, I sketched a new dashboard and tested it with the users who participated in the survey – that allowed us to iterate on the initial sketches so I could then proceed to the UI design. I added a few delightful nuggets, such as greeting the user by name and showing the weather in the selected location.

The Results

A quantitative UX survey sent to 150 active users after the launch demonstrated that happiness levels had increased and users were loving the new home. New users were also appreciative of the design, as I specifically designed a few relevant empty states that guided them towards optimal actions to start looking for jobs.

I touched base with users 1, 2 and 3 months after release. By the 3-month mark, the NPS had increased and churn rates had decreased. Although the new home was not the only thing that drove the results, it played an essential role.