Services: UI/UX Design, Visual Design, Web Design
Revolutionising the limber app
The limber app empowers hospitality gig workers to work in a flexible way, so that they can live their best lives. As Lead Product Designer at limber, I worked across product design and marketing, overseeing the whole design output of the company – with the ultimate goal to help people rethink the way they work and hire.
Designing for the limber iOS App, the limber Android app and the web app, I have built and maintained a design system and redesigned the User Interface while iterating on the User Experience of the existing features and designing new features. I have also redesigned the website and created a series of digital illustrations to be used in product and marketing.
Speaking of the product, the main features I have worked on while at limber are:
- an improved onboarding flow for workers
- a profile builder for users with multiple skills
- a new dashboard view for workers and improved navigation (see case study below)
- new and improved notifications
- a new verification flow
- a points scheme to earn equity
- a new feature to create and send contracts and invoices to hirers
- improved UX for the hirer app
Software used: Sketch, Balsamiq, Invision, Adobe Creative Suite, WordPress, GitHub
Case Study: the New limber Dashboard
The UX/UI Process
While previously users would land on a job marketplace screen, the goals of adding a new landing dashboard to the app were to show the current status at a glance and support key actions in order for users to be quick, proactive and efficient.
The User Research
To start the process, I sent research surveys to 100 active users in order to determine the functionalities they needed for a better user experience: an overview of their upcoming jobs and their applications and a series of quick tools to complete actions faster.
After the initial finding and some research, I sketched a new dashboard and tested it with the users who participated in the survey – that allowed us to iterate on the initial sketches so I could then proceed to the UI design. I added a few delightful nuggets, such as greeting the user by name and showing the weather in the selected location.
A quantitative UX survey sent to 150 active users after the launch demonstrated that happiness levels had increased and users were loving the new home. New users were also appreciative of the design, as I specifically designed a few relevant empty states that guided them towards optimal actions to start looking for jobs.
I touched base with users 1, 2 and 3 months after release. By the 3-month mark, the NPS had increased and churn rates had decreased. Although the new home was not the only thing that drove the results, it played an essential role.