Pole Dance Italy

Pole Dance Italy is the most important Italian website dedicated to Pole Dance. Created by Valentina D'Amico, it includes everything that revolves around Pole Dancing. My work was focused on the creation of a visual identity: Valentina requested a coordinated graphics, instantly recognisable and able to give the website a unique flair.

The message that Valentina wanted to convey was strength, desire to get involved and sensuality. First I chose a graphic palette and two fonts to be used in the entire visual identity. I restyled the existing logo in a subtle way, with the use of a similar font and colour and the addition of a geometric pattern.

Pole Dance Italy’s branding is based on geometric shapes (a square, a triangle, a hexagon, a rectangle and a circle) that represent the precision of Pole Dance and the rigour of this discipline. Each geometric shape has a distinctive colour and is decorated with a pattern made of lines and dots — a clear reference to the pole.